The European project SmartEEs’ first call has been launch 18th December 2017. The overall objective of SmartEEs is to provide financial and innovation management support to Innovative Companies (IC) to access new markets and grow their businesses by integrating flexible electronics into products and services. All applicants can have access to SmartEEs’ showroom to find the solution they need among more than 35 innovative concept products. Any IC which aims at transforming a product idea integrating Flexible electronic into a functional demonstrator and at creating an application & business model for this demonstrator should get a chance to apply! The first cut-off date is 19th March 2018 . The application experiment will last for approximately 9 to 12 months.